The main attraction, according to the company, is that unlike Facebook or Twitter, Ello will remain ad-free, ad infinitum. And right now, the debate in Silicon Valley circles — Wired, The Wall Street Journal, Recode — is whether that claim is unrealistic.
Here's another question: Why all the fuss? Here's one guess: Never underestimate the power of the velvet rope. We will have to wait a bit more inorder to be a ello member . SO stay tuned!!